Welcome to my website! My name is Joanne Lacrete, though most people know me as Jojo.

My journey as a designer became a journey of self-discovery. Along the way, I realized that sustainability isn't just something I care about—it is what truly lights me up. I discovered that reinventing the way we create begins with reinventing ourselves, and that transformation starts with taking the first step.

As my career evolved, I found myself falling in love not only with fashion, but also with the farms, the sheep, the soil, and the natural systems that make true sustainability possible. Those experiences opened my eyes to regenerative and circular fashion—an approach that respects nature, values craftsmanship, and considers the entire life cycle of every garment.

Today, my passion is creating with the end in mind. Every design is an opportunity to reduce waste, honor natural resources, and prove that fashion can be both beautiful and responsible. My mission is to inspire others to see clothing not as something disposable, but as part of a regenerative future where creativity and sustainability work hand in hand.

Thank you for being part of my journey. I hope my work inspires you to take your own first step toward creating a more thoughtful, beautiful, and sustainable world.

Meet my favorite sheep Lippy, enjoy her greetings